Founder and Lead Strategist · Luma Visibility
About Taylor Doane
Taylor Doane is the founder and lead strategist of Luma Visibility, a boutique search marketing agency founded in Omaha, Nebraska.
She has worked in marketing and advertising since 2016, holding roles from Content Strategist through Director, with work for Herzog, FedEx, and U.S. Engineering.
She specializes in B2B ecommerce for industrial distributors, and her Web Order-to-Pipeline System turns online orders into named accounts for adistributor’s sales team.
She has worked in marketing and advertising since 2016, holding roles from Content Strategist through Director, with work for Herzog, FedEx, and U.S. Engineering.
She specializes in B2B ecommerce for industrial distributors, and her Web Order-to-Pipeline System turns online orders into named accounts for adistributor’s sales team.
Role
Founder and Lead Strategist
In the field since
2016
Specialty
B2B ecommerce for industrial distributors
Taylor Doane, founder and lead strategist of Luma Visibility
Who I’ve worked with
5.0 on Clutch · 4 verified reviews
What it’s like to work with Taylor
Personal care
“We’re impressed with the personal care she takes.”
VP, Heavy Duty Specialists
Ecommerce, paid media & email ·Ongoing since 2024
Ecommerce, paid media & email ·Ongoing since 2024
Follow-through
“Her communication was great, and all items were followed up on meticulously.”
Practice Administrator,
Psychiatric Services PC
SEO & conversion optimization ·Ongoing since 2023
Psychiatric Services PC
SEO & conversion optimization ·Ongoing since 2023
Does what she says
“Taylor was very proactive with communication and did what she said she would do.”
CEO, SaaS company
Technical & on-site SEO
Technical & on-site SEO
Learns your business
“She worked to understand my unique business and developed content that definitely fit what we were looking for.”
Executive, Magnetic Data Science
Content marketing
Content marketing
“This wasn't an industry I picked off a spreadsheet. I grew up sitting at part counters. It's full circle for me.”
– Taylor Doane, Founder and Lead Strategist, Luma Visibility
In her own words
From Taylor
Raised around heavy-duty parts shops
I’m not from Omaha. I’m from a small town where industrial and agriculture businesses was the main employer. The parts shops I work with now are the same counters I sat at with my dad when I was a kid.
Tested against my husband with 7+ years distributor experience
I went to Kansas City to learn the trade, then moved to Omaha for my husband’s job. He's spent seven years in outside sales, first in metals distribution, now in parts. He’s the buyer I build for, so my ideas get tested against reality before a client eversees them.
A career building websites, campaigns, and automations
I’ve built things my whole career. Websites from scratch — more than forty of them. Marketing plans that kept working after launch. An entire owned-media department, from nothing, sitting next to a paid search team that taught me how the two channels compound.
Starting Luma to support my family
In 2023 I had my son, and the agency schedule stopped fitting my life. I went freelance, started taking my own clients, and grew quickly. By year three I was trading one-offwork for real retainer relationships. That became Luma Visibility, which I started in Omaha.
The full circle moment
Then we moved home to rural Illinois to be closer to family. Trucking, construction,diesel, ag, farming — I have family in all of it. Being back in that world is what settled meinto this industry. It was a full-circle moment: the parts shops I walked through as a kid became the businesses I build for.
Ecommerce for heavy-duty and industrial distributors
Today I work mostly with heavy-duty and industrial distributors, including Heavy DutySpecialists, where we turn ecommerce orders into managed accounts. It’s the samework I’ve always done — build the system, then make it produce revenue.
Your store ships orders. It should be building accounts.
Start with a discovery call and a teardown of your website.
Let’s Talk