Free UTM Generator
Build your link
The full URL of the page you're driving traffic to
Full tracking URL
Fill in the required fields above to generate your tracking link.
Shortened URL via TinyURL — free, no account needed
Generate your link above, then click "Shorten URL"
Parameter reference
Use this guide when building your URLs
| Parameter | What it tracks | Common examples |
|---|---|---|
| utm_source | Where your traffic is coming from — the platform, publisher, or sender. | googlebingfacebookinstagramlinkedinnewsletterdirect-mail |
| utm_medium | The marketing channel or method used to deliver the link. | cpcorganicemailsocialdisplayreferralsms |
| utm_campaign | The specific campaign, promotion, or initiative name for grouping results. | spring-salebrand-awarenessq2-promoretargetingnew-customer |
| utm_content | Differentiates ads or links within the same campaign — used for A/B testing creative. | hero-bannersidebar-adtext-linkvideo-v1cta-blue |
| utm_term | The paid keyword that triggered the ad. Primarily used for paid search campaigns. | hvac+repairbest+plumber+near+meroofing+omaha |
Example links
Click any example to load it into the builder
Google Ads — paid search
...?utm_source=google&utm_medium=cpc&utm_campaign=hvac-repair-omaha
↗ Load this example
Email newsletter promotion
...?utm_source=newsletter&utm_medium=email&utm_campaign=spring-offer
↗ Load this example
Facebook / Instagram social ad
...?utm_source=facebook&utm_medium=social&utm_campaign=brand-awareness
↗ Load this example
LinkedIn paid campaign
...?utm_source=linkedin&utm_medium=cpc&utm_campaign=b2b-lead-gen
↗ Load this example
Formatting tips
- Use lowercase only — UTM values are case-sensitive in GA4.
- Replace spaces with hyphens (e.g.
spring-sale) for readability. - Use plus signs (+) for paid keyword terms (e.g.
hvac+repair+omaha). - Be consistent across campaigns — changing naming conventions breaks historical comparisons.
- Never use UTM tags on internal links — they reset session attribution in GA4.