Google Ads & SEO for Psychiatrists

Hit your new
patient number

without holding your breath every month.

Filling appointment slots — not generating clicks — is the metric that matters. We build game changing systems that have transformed private psychiatry practices.

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Recent Client Results.

A private psychiatry practice was 66% under their new patient goal. Twelve weeks later, we tripled it.

We helped a private psychiatry clinic in Omaha, NE find their search-market fit by identifying search queries that aligned with their service offerings and wrote compelling ad copy to drive a high number of clicks and click-through-rate (CTR) to the client's website.

+3X
Monthly New Patients Scheduled
+60K
In Additional Monthly Revenue
-76%
Lower Cost Per New Patient Acquisition
+65%
Improvement in Practice Call to Answer Rate

You're in Good Hands

Common Problems We Solve

If you've said one of these out loud this month, you're in good company.

"My doctors are under capacity. We need patients yesterday."

A new psychiatrist costs you billable hours every week they sit at 60% capacity. Most agencies want a 90-day ramp before they can justify their fee.

"We're getting calls. We're not booking patients"

Most agencies stop reporting at the lead. We follow every inquiry through to a scheduled appointment — because that's the only number that pays for itself.

"I have no idea what marketing activities are actually working."

You'll stop guessing which activites work. You see exactly which keywords, ads, and pages produce scheduled, billable patients — in a report that's easy to present to your boss.

How We Do It.

Three engines, one outcome:

fuller schedules.

We don't sell channels – we generate scheduled appointments. To get there, we build and run three systems in paralell and tune them against a shared goal.

Google Ads Built to Find the Right Patients.

We target the searches people make when they're ready to book — not when they're researching symptoms. Tight keyword sets, ad copy that earns the click, and bidding tuned for booked appointments.

SEO Built for Organic Discovery from Practice to Provider.

Patients vet psychiatrists by name. We build search visibility around the doctors patients are actually searching for — their bios, their reviews, their specialties — so the provider they're looking for is the one they find.

Lead Operations & Conversion Tracking.

This is the part most agencies skip. We track every call, classify every lead, and report on which campaigns produce real patients — not just inquiries that look good in a dashboard.

Not sure if this is right for your practice? Try our free scorecard...no email required.

See where your practice scores across the four pillars driving new-patient growth — Profitability, Conversion, Google, and AI Search. You'll walk away knowing exactly what's leaking and what to fix first. No email, no commitment.

Try It Now

Our Approach.

We understand that a patient choosing a psychiatrist is making one of the most personal vendor decisions in healthcare. They don't want a doctor. They want their doctor.

In a field where patients vet providers by name — not just by practice — the doctors are the product. We market accordingly.

The Timeline.

What We Can Do in 12 Weeks

Weeks 1-4

Build & Launch
Keyword Research
Ad Copy Created
Campaign Set Up
Campaign Launch

Weeks 5-8

Refine & Optimize
Website optimizations
Content development
New patient form launch
Review campaign launch

Weeks 9-12

Lead Management
Lead to Patient Analyses
Lead Classification System
Call Analyses
Conversion Rate Optimization

“Thanks to Luma...we've seen an increase in the number of new patients booked. The team has delivered everything on time and communicated well through virtual meetings and email. Their genuine enjoyment of working toward the client's goals is second to none.”

Phoebe, Practice Administrator @ Psychiatric Services P.C.

Discover what your business can achieve.

Frequently Asked Questions

How do you handle restricts on mental health advertising?

Google's policies on healthcare and behavioral health change frequently and apply unevenly. We write ad copy and configure campaigns to comply with current policy, monitor for disapprovals, and have a playbook for the most common rejection reasons. We also know which campaign types and bid strategies work within the constraints — and which to avoid entirely for your category

Is your tracking HIPPA-compliant?

We configure tracking to capture marketing performance without flowing PHI into ad platforms. That means events, classifications, and revenue attribution — not patient identifiers. We can sign a BAA with the call-tracking and lead-management vendors we recommend, and we work alongside your existing compliance protocols.If you don't have a clear stance on what's collected and where it lives, we'll help you build one before any campaign goes live.

How long until we see results?

Google Ads typically produces leads in weeks 2–4. SEO improvements compound over months 3–6. The 12-week sprint is designed so you have a working acquisition system within 90 days — and the operational fixes to convert what it produces.If a campaign isn't producing by week 6, that's an operational signal we investigate, not a reason to "give it more time."

What does engagement look like after 12 weeks?

Most clients move to an ongoing  retainer once the sprint proves out. The shape of that retainer depends on what we learn — sometimes it's heavy on optimization, sometimes on content, sometimes on operational support.

Why should we consider Luma over bigger agencies?

Two reasons. First: we report against scheduled appointments and revenue, not vanity metrics. If campaigns aren't producing patients, we say so — and we fix it. Second: we own the operational layer most agencies hand back to you. Call flows, lead classification, follow-up gaps. That's where most marketing investments quietly fail, and where we've built the most repeatable wins.