Psychiatry Case Study
A local psychiatry clinic needed new patients. Their phase 1 goal was volume with a lean budget. We presented an initial forecast to the client and exceeded performance for every metric before the end of their sprint.
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When Luma started working with Psychiatric Services they needed new patients and they needed them yesterday. Doctors were under capacity and the practice needed to increase billable hours to keep the practice profitable.
LUMA helped them find their search-market fit by identifying search queries that aligned with their service offerings and wrote compelling ad copy to drive a high number of clicks and click-through-rate (CTR) to the client's website.
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Google Ads allowed us to target new patients actively searching for psychiatry services. This approach not only maximized visibility but also delivered measurable results quickly, aligning perfectly with the client's goal of attracting new patients cost-effectively.
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SEO optimizations increased organic traffic to the home page, doctor pages, and condition pages. To increase rankings for the doctors we ran a review generation campaign to improve the practice's online reputation.
We sent the leads but the practice struggled with tracking, answering the phone, and following up with new patients.
Robust reporting, call tracking, and lead scoring empowered the practice to identify operational issues to finally get the leads booked.
The power of our sprint model to expedite execution & results.
Build & Launch
Keyword Research
Ad Copy Created
Campaign Set Up
Campaign Launch
Refine & Optimize
Website optimizations
Content development
New patient form launch
Review campaign launch
Lead Management
Lead to Patient Analyses
Lead Classification System
Call Analyses
Conversion Rate Optimization
Most search providers stop at reporting on total lead numbers. However, few offer businesses a way to see which leads became real patients (or customers). Luma encourages every client to leverage a lead management tool to assess lead quality and which PPC strategies were driving revenue and which were bleeding cash.
LUMA set up a customized call flow to empower receptionists to classify leads within seconds after receiving a call. Ending the need to manually track calls from Google Ads.
With 2-3 button presses, receptionists were able to tell us whether a caller was qualified and if they scheduled an appointment. Data automatically populated into their lead management tool managed by LUMA.
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