Google Ads Audit Tool
Google Ads Account Audit — Lead Generation
Assess account health, score each area, and generate a client-ready report.
Weighted score
0%
Not started
Items reviewed
0
of 0 items
Flagged
0
needs action
Critical gaps
0
unchecked critical
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Complete the checklist to see your score
Scores are weighted by item priority. Critical items carry 4× the weight of low-priority items.
0%
weighted
0/0
Critical
4 pts each
0/0
High
3 pts each
0/0
Medium
2 pts each
0/0
Low
1 pt each
Section breakdown
Scoring rubric
| Priority | Weight | Grade thresholds | Rationale |
|---|---|---|---|
| Critical | 4 pts | A — 90–100%B — 80–89%C — 70–79%D — 60–69%F — <60% | Directly impacts conversion tracking, lead attribution, or account viability |
| High | 3 pts | Significant impact on lead quality, volume, or cost efficiency | |
| Medium | 2 pts | Meaningful optimization opportunity with moderate impact | |
| Low | 1 pt | Best practice with minor incremental impact |
Client / account name
Auditor name
Audit date
Account focus / vertical
Anthropic API key (required for report generation)