Industrial Ecommerce for Aftermarket Part Distributors
As a traditional B2B parts distributor, Heavy Duty Specialists needed a scalable solution to increase daily revenue and diversify their owned-accounts–a simple e-commerce store changed everything.
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Results
From building the store from scratch to launching ad campaigns– Luma handled it all. We helped Heavy Duty Specialists realize they needed to shift from "Get a Quote" towards modern shopping trends and launch an ecommerce store. Within 14 months the store transformed their business.
One order from the maintenance department at United Airlines turned into a warm contact for Heavy Duty Specialists. This order was routed to the sales team that was turned into a six-figure managed-account opportunity.
Heavy Duty Specialists had a lean team with 1-2 sales representatives and ambitious growth goals. They wanted to get in front of more B2B customers in new industries they hadn't worked with before and increase their day to day sales volume. Their current strategy was powered by sales reps reaching out to prospects which caused issues with scalability.
We set up a simple Shopify store with only one product line as an MVP - making the initial investment feasible for the client. The store served as a 24/7 inside sales rep that quietly built their CRM. It identified buyers who were previously anonymous, surfaced new markets through search and ads, and allowed them to collect email addresses & nurture them through automated email campaigns.
When done right, ecommerce can become a data engine that powers smarter sales strategy, more profitable marketing, and stronger customer retention — the foundation for any modern B2B growth model.
From Wordpress to Shopify – we leveraged ACES & PIES data to upload 7K SKUs a brand new Shopfiy store at scale. Our costs were wrapped into our monhtly reatiner compared to a $30k web project. We took a stair step approach, we started with one vendor and extended to new vendors the following quarters.
Catalog Pages Before on Wordpress
Catalog Pages After on Shopify
The power of our sprint model to expedite execution & results.
Site Development & Launch
Luma built an MVP Shopify website and handled everything from design to SKU uploads using data from vendors & Heavy Duty's catalog.
Ads Campaign Launch & Optimize
Launched campaigns via Google Ads to drive traffic and purchases to the store. Continous monitoring and optimizations.
Expand & Scale
Added another 6K SKUs to the store, boosted ROAS, and increased check out rates. Focused on organic growth to reduce ad spend.
