Ecommerce SEO & Paid Search
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$100K revenue & 300 new contacts in <6 months.

As a traditional B2B parts distributor, Heavy Duty Specialists needed a scalable solution to increase daily revenue and increase the number of customer contacts–a simple e-commerce store changed everything.

Game Changing Results

Luma helped Heavy Duty Specialists find their search-market fit and drove incredible results in the first 6 months of campaign launch.

5:1
Return on
Investment
6:1
Return on
Ad Spend
10%
Customer
Return Rate
$300
Average
Order Value

Challenge: Increase site traffic and drive new contacts to the sales team using a scalable approach.

Heavy Duty Specialists had a lean team with 1-2 sales representatives and ambitious growth goals. They wanted to get in front of more B2B customers in new industries they hadn't worked with before and increase their day to day sales volume. Their current strategy was powered by sales reps reaching out to prospects which caused issues with scalability.

Solution: Turned their catalog into a CRM (and revenue) driving engine with ecommerce, SEO, and Google Ads.

We set up a simple Shopify store with only one product line as an MVP - making the initial investment feasible for the client. The store served as  a 24/7 inside sales rep that quietly built their CRM. It identified buyers who were previously anonymous, surfaced new markets through search and ads, and allowed them to collect email addresses & nurture them through automated email campaigns.

When done right, ecommerce can become a data engine that powers smarter sales strategy, more profitable marketing, and stronger customer retention — the foundation for any modern B2B growth model.

Turn Your Catalog into a CRM Driving Engine

It only took 6 weeks to build Heavy Duty Specialists a beautiful, functional Shopify store at a fraction of the price a traditional website agency would charge.  
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Catalog Pages Before on Wordpress
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Catalog Pages After on Shopify

Execution Timeline

The power of our sprint model to expedite execution & results.

Weeks 1-6

Site Development & Launch
Luma built an MVP Shopify website and handled everything from design to SKU uploads using data from vendors & Heavy Duty's catalog.

Weeks 6-12

Ads Campaign Launch & Optimize
Launched campaigns via Google Ads to drive traffic and purchases to the store. Continous monitoring and optimizations.

Weeks 12-24

Expand & Scale
Added another 6K SKUs to the store, boosted ROAS, and increased check out rates. Focused on organic growth to reduce ad spend.

“Luma Visibility's work has opened the door to different markets...international customers and high-profile clients. The team meets deadlines, stays on budget, and communicates constantly. We're impressed with the team's personal care and investment.”

David, Vice President  @ Heavy Duty Specialists

Read the full verified review on Clutch.

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